This Racing model also has a tachymeter scale on the inner bezel. The two other options are stainless steel with the sunray anthracite inner dial and a black outer track and a “Racing” model, with a sandblasted titanium case with black titanium carbide coating, and the sunray anthracite / black dial. TAG Heuer is offering the first Carrera Calibre 36 Flyback chronographs in three color schemes, the one that I wore has a stainless steel case with a sunray anthracite inner dial, with a bright white outer track (called “silver” by TAG Heuer). As we describe in more detail below, the “flyback” feature means that this bottom (reset) pusher can be operated while the chronograph is running or while it is stopped. The bottom pusher resets the chronograph to zero. The chronograph operates in the conventional manner, the top pusher starting and stopping the chronograph, and allowing time-in / time-out operation. The date is shown at six o’clock it’s large enough to read easily, without interfering with the layout of the dial. The registers have bright “Daytona rings”, consistent with the bright polished steel of the hands and markers.
The Carrera Calibre 36 Flyback chronograph has a traditional bi-compax layout, with running seconds at the nine o’clock position, the chronograph minute recorder at three o’clock and a center-mounted chronograph second hand. But a watch is more than the sum of its elements and history we also consider the experience of wearing the watch. Having worn a production model of the Carrera Calibre 36 Flyback for the past week, it’s time to explore these elements.
using the beautiful Carrera shape and colors.TAG Heuer secures its rightful place atop the motorsports podium by With TAG Heuer’s recent introduction of the Carrera Calibre 36 Flyback chronograph, we see the brand provide an emphatic answer to these questions. So in the year 2013, how can TAG Heuer rise above all the noise at the racetrack, to secure its place as the watch brand most legitimately associated with motorsports? With the Heuer Carrera now in its 50 th year, how can TAG Heuer capitalize on its racing pedigree, while offering watches that suit today’s styles? Talk to the old-time racers, and they will confirm that the Heuers were the watches that everyone wore. Andretti, Rindt, Villeneuve, Siffert, Bell and other racing heroes all wore Heuers, well before the era of paid ambassadors. Back in the 1960s, racers wore Heuer chronographs, racing teams used Heuer equipment, and races and rallies were timed by Heuers. The fact that a brand has history in racing is hardly an obstacle at all, as images of legendary races and racers are readily available for licensing.Īgainst this cluttered landscape of brands claiming a pedigree in motorsports, TAG Heuer stands alone as the brand with the strongest connection to the golden age of motorsports. Watch brands create special models that will be offered with high performance cars, they plaster their logos on racing venues, cars and drivers, and new watches pay tribute to champions, even long after they have passed away. Of all the imagery being used to market watches, perhaps none is more overused than motorsports.
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